The Bishop of St Albans received the following written answers on 23rd January 2025:
The Lord Bishop of St Albans asked His Majesty’s Government what assessment they have made of research by Cambridge University and Fudan University showing a link between social isolation and the increased risk of heart disease, stroke and infections; and what steps they intend to take to address loneliness in the UK.
Baroness Twycross (Lab, DCMS): The Government recognises that chronic loneliness is linked to negative health outcomes, and welcomes further research in this space, including the new research by Cambridge University and Fudan University. The Government continues to be evidence led in its approach to addressing loneliness.
The Department for Culture Media and Sport (DCMS) leads on the cross-government tackling loneliness programme for England. DCMS’s current work to tackle loneliness includes supporting a range of organisations through the Tackling Loneliness Hub, an online platform for professionals working to reduce loneliness; working to improve the evidence base around loneliness; and providing advice through the Better Health: Every Mind Matters campaign’s advice pages(opens in a new tab).
The Lord Bishop of St Albans asked His Majesty’s Government what assessment has been made of the potential benefits of strengthening advertising regulation in relation to children and young people.
Baroness Twycross: The Advertising Standards Authority (ASA) is the independent body responsible for regulating advertising in the UK and co-regulates broadcast advertising under contract with Ofcom. The Committee of Advertising Practice (CAP) and Broadcast Committee of Advertising Practice (BCAP), sister organisations of the ASA, are responsible for codifying the standards for advertising in their CAP and BCAP Codes. Within these codes, specific rules are set out for advertising to children, along with rules to ensure that adverts for age-restricted products are not targeted towards those under the age of 18.
The Government continues to work with industry through the Online Advertising Taskforce to explore non-legislative measures to improve trust, transparency and accountability in the online advertising ecosystem. The Taskforce has agreed a programme of work focused on tackling illegal advertising and minimising children being served advertising for products and services illegal to sell to them. Six industry-led working groups report to the Taskforce, including an age-assurance working group which specifically looks to improve standards to reduce children’s exposure to advertising for age-restructed products. More details on its work can be found in the Online Advertising Taskforce’s Progress Report 2023 – 2024(opens in a new tab).
The Government is keen to see industry working together in the first instance but will continue to monitor the regulatory framework to see if further legislation is needed.

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