Bishop of St Albans asks about gambling marketing and advertising

The Bishop of St Albans received the following written answers on 2nd June 2025:

The Lord Bishop of St Albans asked His Majesty’s Government:

  • further to the Written Answer by Baroness Twycross on 24 March (HL5621), whether they have commissioned an industry-led assessment of the impact of gambling advertising.
  • why the new rules increasing the safety and simplicity of consumer promotional offers in gambling cannot be introduced sooner than 19 December.

Baroness Twycross (Lab, DCMS): We have set the gambling industry a clear task to do more to work together to ensure that gambling advertising and sponsorship is appropriate, responsible and does not exacerbate harm. The Betting and Gaming Council has since commissioned an advertising report which will be published in due course. We are committed to reviewing the best available evidence from a wide range of sources and working with all key stakeholders to inform next steps in this space and ensure effective measures are in place to protect those at risk.

Strengthened measures on socially responsible incentives (SRI) are being delivered through the Gambling Commission’s Licence Conditions and Codes of Practice (LCCP). As the statutory regulator, the implementation date is a matter for the Gambling Commission and the rationale for its decision was set out in their formal response to the SRI consultation.

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The Lord Bishop of St Albans asked His Majesty’s Government, further to the Written Answer by Baroness Twycross on 24 March (HL5621), what are the parameters of the task they have set the gambling industry to raise standards, and how this work will be monitored.

Baroness Twycross: As I set out in my speech at the GambleAware Annual Conference, the industry can and should do more to work together to ensure that gambling advertising and sponsorship is appropriate, responsible and does not exacerbate harm. This includes the need for an assessment of current levels of gambling advertising across the full range of channels. The Betting and Gaming Council has commissioned an advertising report which will be published in due course. We will closely consider any findings to inform next steps.

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