On 13th November 2018 Lord Vaux of Harrowden asked the Government ‘whether they have any plans to restrict or ban the advertising or sale of flavoured nicotine vaping fluids.’ The Bishop of Chelmsford asked a follow-up question, which is in context below:
Baroness Thornton (Lab): The noble Lord, Lord Vaux, asked a legitimate Question about the flavoured nicotine substitutes that are on sale. If the Minister believes that we might see the emergence of vape flavours such as unicorn milk and rocket popsicles—which can only be designed to appeal to young people—can he confirm that the Government have plans for dealing with that?
Lord O’Shaughnessy: I am not sure who unicorn milk would appeal to—maybe my five year-old, but she is not smoking yet. Seriously, the point here is about advertising. It is quite right that they cannot be advertised to promote them but they can be advertised for public health reasons. They are incredibly effective at stopping people smoking. As I have said, we are not seeing the kind of abuse and the epidemic of youth usage that we have seen in the States, but we are alert to any signs that that may be the case.
The Lord Bishop of Chelmsford: My Lords, the Minister’s joke makes the point. Does he agree that such flavours appeal to children and one needs to be careful about that?
Lord O’Shaughnessy: The right reverend Prelate is right. However, as I say, we do not see evidence of what is going on in the States happening in this country. The reason for that is that we have many more restrictions, and the US is now playing catch-up by introducing them.