The Bishop of St Albans asked a question on the use of soft power via media outlets such as the BBC on 14th November 2024, during a discussion on the effectiveness of the BBC World Service:
The Lord Bishop of St Albans: My Lords, there is a tension here between having an independent BBC, which we are all grateful for—indeed, that is part of its integrity—and it being part of our strategic soft power. Could the noble Baroness tell us a little bit more about the strategic approach His Majesty’s Government are taking to thinking about the key places we need to engage with, not least in countering the deliberate disinformation coming from China and Russia, which is fundamental to the future of our democracies?
Baroness Chapman of Darlington (Lab, FCDO): It is vital that we maintain the independent position the BBC has, so that it makes its own decisions. However, this Government want to refresh the approach to soft power. We are establishing a soft power council, in which I hope the World Service will take part. From my point of view, it is absolutely legitimate for the Government to say that we are worried about these circumstances in these places and to share our understanding of situations around the world, and it is for the BBC to tell us to back off and to make its own decisions. My aim is to have a collaborative, respectful relationship with the BBC, preserving at all times its independence and ability to make its own choices.
The Church of England in Parliament 
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