On Wednesday 17th June 2015 the Bishop of St Albans, Rt Revd Alan Smith, received a written reply to a question to Government about regulating advertising to children.
The Lord Bishop of St Albans To ask Her Majesty’s Government, in the light of the Impact Report 2015 by Bye Buy Childhood, what plans they have to work with the regulators to strengthen penalties against companies who repeatedly have complaints about their advertising upheld.
Baroness Neville-Rolfe: Advertising in the UK is controlled through a system of co-regulation and self regulation, enforced by the Advertising Standards Authority (ASA). The Government supports the ASA’s aim to take action against all misleading, harmful or offensive advertising and ensure compliance across all sectors. ASA has a range of sanctions it can take against non-compliant advertisers, including Ad Alerts to the media, withdrawal of trading privileges, mandatory prevetting and ultimately referral to Trading Standards. There are no current plans to strengthen these sanctions, but they are kept under review.