“These loans are not being taken seriously by young people, serious though they are. We have allowed them to take over our televisions and radios, normalising them to the point where their use is seen as casual. Just this morning I was told the story of a young woman who took out a payday loan to pay for a Domino’s pizza. That could prove to be a very expensive pizza indeed.”- Bishop of Norwich, 3/11/14
On 3rd November 2014, the Bishop of Norwich, the Rt Revd Graham James, took part in the Committee Stage of the Government’s Consumer Rights Bill, speaking in favour of an amendment to regulate the advertising of payday loans to children. The Bishop highlighted the pervasiveness of pre-wateshed advertising of payday loans, and the fact that young parents were far more likely to take out a loan than older parents. He also called for greater investment in financial education.
The amendment, which was co-sponsored by the Bishop of Truro, was withdrawn at the end of the debate, with its supporters calling for the Government to take further action before the Bill returned for its Report Stage.
The Lord Bishop of Norwich: My Lords, I rise to support the noble Lord, Lord Alton, and to speak to Amendment 105B, in the name of my colleague the right reverend Prelate the Bishop of Truro, on the advertising of payday loans. He cannot be here today but has been working very closely with the Children’s Society on this issue. Amendment 105B seeks to make provisions to restrict the times at which payday loan advertisements are shown, most specifically in relation to the watershed.
It surprised me to discover that, according to Ofcom, no less than 80% of all payday loan advertisements are shown before the watershed. It is therefore no surprise—to pick up on some of the statistics that the noble Lord, Lord Alton, mentioned—that the Children’s Society found in its survey that over half of all children aged 10 to 17 reckon that they see payday loan advertisements either “often” or “all the time”. It is the sheer quantity of these advertisements that normalises payday loans for children and young people. The research shows that one-third of all teenagers think that the payday loan adverts themselves are tempting and exciting—they are very well designed. Those teenagers are much more likely than their counterparts to say that they would consider taking out a payday loan in the future. Continue reading “Bishop of Norwich supports ban on pre-watershed payday loan advertising”
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